Dimdimsum 點點心
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Dimdimsum is a Hong Kong – originated dimsum shop located in Taipei. The visual design combines traditional elements and modern design techniques to interpret the brand, i.e., the combination of traditions and creations makes dimsum more than itself.
The Signboard and Kung Fu that represent Hong Kong culture are used in the visual design. For example, complex text and hand-painting are used to recreate a typical Hong Kong atmosphere where in the streets are full of signboards. Apart from this, a mascot was created for the brand and was based on Dimdimsum’s specialty which is the “Pig Bun”, and we call it the “Kung Fu Master Pig”. Our kitchen masters took a photo in their best Kung Fu posture, to symbolize their excellent skills.
In order to highlight that every dimsum served in Dimdimsum are hand-made by kitchen masters, all the dishes shown on the menu, name card, table mat and other related prints are hand painted to present its delicacy. The diligent spirit of cooking is conveyed to our patrons through the overall visual design of the brand.
點點心 是一家源自香港的點心店，位于臺北。視覺設計融合了傳統(tǒng)元素和現(xiàn)代設計技巧，詮釋了這個品牌——傳統(tǒng)與創(chuàng)新的結合使得點心不再僅限于其本身。
在視覺設計中，使用了代表香港文化的招牌和功夫元素。例如，采用復雜的文字和手繪來再現(xiàn)充滿招牌的香港街頭氛圍。除此之外，還為品牌創(chuàng)作了一個吉祥物，以點心店的特色菜“豬仔包”為基礎，我們稱它為“功夫大師豬”。我們的廚師大師擺出最佳功夫姿勢拍照，象征著他們的精湛技藝。
為了突顯 Dimdimsum 每份點心都由廚師大師手工制作，菜單、名片、餐桌墊和其他相關印刷品上展示的所有菜肴都采用手繪方式呈現(xiàn)它們的美味。通過品牌的整體視覺設計，將烹飪的勤奮精神傳遞給我們的顧客。
