傳遞社區(qū)魅力的嶄新包裝，
妝點(diǎn)地方風(fēng)采韻味的氣息
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Ziping Community, located in Ziguang District, Kaohsiung, promotes its unique local product, "Lacquerware Crafts," which has been developed through community learning. To offer visitors a distinctive experience beyond tasting local cuisine, the community provides "Lacquerware Lunchboxes." Creating lacquerware requires time, effort, patience, and persistence to produce products that meet market standards. This itself poses a challenge for the local community. When commissioned to design packaging for lacquerware crafts, we chose to collaborate with community residents to find the most suitable form and approach that represents the local characteristics. We transformed the time-consuming and expensive craft into a unique packaging strategy for commemorative gifts. Furthermore, we reconsidered how to infuse local charm with vibrant value by selling the "creators' ideas" as a means of practice. We used black kraft paper combined with screen printing techniques, utilizing large color blocks to overcome the issue of cracking at the corners of the packaging. This design creates a glossy appearance resembling lacquerware colors applied to black paper. We treated the packaging itself as a concept of lacquerware craftsmanship, designing innovative packaging that conveys the charm of the community and embellishes the local atmosphere. Through this packaging design, we aimed to break free from the predetermined framework set by the city and engage in dialogue, interaction, and communication with local residents. By exploring local perspectives and finding a design language specific to the locality, we hoped to discover the essence of the community.
位於高雄梓官區(qū)的梓平社區(qū)，以過往社區(qū)學(xué)習(xí)發(fā)展的「漆器工藝」作為當(dāng)?shù)氐奶厣a(chǎn)品推廣，提供「漆器餐盒」給到訪民眾品嚐地方風(fēng)味餐之外的獨(dú)特體驗(yàn)。漆器在製作上費(fèi)時(shí)費(fèi)力，需要一定的耐心與堅(jiān)持才能完成具有真正符合市場販?zhǔn)蹣?biāo)準(zhǔn)的商品，這對(duì)地方社區(qū)來說本身就是一種挑戰(zhàn)，面對(duì)梓平社區(qū)委託漆器工藝產(chǎn)品包裝時(shí)，我們選擇與社區(qū)居民一同找出最適合當(dāng)?shù)氐男问脚c做法，將費(fèi)時(shí)且高價(jià)的工藝製作產(chǎn)品定調(diào)為獨(dú)具特色的紀(jì)念禮品包裝策略，並且進(jìn)一步重新思考如何將地方魅力注入活力價(jià)值，以販?zhǔn)邸秆u作者的理念」作為實(shí)踐方式，使用黑色原紙張結(jié)合網(wǎng)版膠印，運(yùn)用大面積色塊設(shè)計(jì)並克服包裝轉(zhuǎn)角處容易龜裂的狀態(tài)，呈現(xiàn)如同在黑色紙張塗上漆器色彩的光澤表現(xiàn)，將包裝本身視為一個(gè)漆器產(chǎn)品工藝的概念，設(shè)計(jì)出能夠傳遞社區(qū)魅力的嶄新包裝，妝點(diǎn)地方風(fēng)采韻味的氣息，以及透過包裝設(shè)計(jì)走出城市對(duì)地方社區(qū)既定的框框，和來自當(dāng)?shù)氐娜藗冮_啟對(duì)話互動(dòng)交流，挖掘地方視野觀點(diǎn)後找到屬於地方的設(shè)計(jì)語言。
